The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) by Erika Napoletano

Author:Erika Napoletano [Napoletano, Erika]
Language: eng
Format: epub
Publisher: Wiley
Published: 2012-02-20T23:00:00+00:00

Today, in excess of 23 million people have come through the UserVoice system and shared their feedback with the more than 73,000 companies using the platform. Annual revenue is in the low millions. And the kicker? They built UserVoice using UserVoice, a process that Scott Rutherford calls “cooking and eating your own dog food,” and they've been doing it from day one.

How UserVoice Used UserVoice to Shape Their Product

“We're a very real company and put honesty and transparency out there as our core principles,” says Scott. “We've built a team that not only lives and breathes our product, but that believes that there's a better way to do things.” It's a concept that's worked well, especially since UserVoice's product focuses on getting their customers’ feedback from the people who can offer the best insight: their users. So how has UserVoice tapped their product and learned from it in the process?

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